
Gary Archer
Founder & CEO
Three Decades of Technology Leadership
Over three decades in technology, Former Founder and CEO of Seek and Sell Online for nearly 15 years with 50 brands that sustained over 20,000 unique vistors per day, where I pioneered the online new-car pricing lead engine and automated quoting system. The platform integrated directly with DMS (Dealer Management Systems) for real-time lead delivery to top automotive brands Car.com, Autobytel, Detroit Trading, AutoNation, Dealix, and numerous dealership groups across the United States. I’ve built businesses, led enterprise initiatives, and served as a Senior Information Technology Leader, Consultant, Strategic Advisor, and Solutions Architect. Throughout time, I’ve partnered with and delivered solutions for some of the world’s most recognized brands including Cisco, Disney, Lenovo, Motorola, Louis Vuitton, P.C. Richard & Son, Verizon Wireless, American Tower, Autobytel, and Car.com, Sun America, Berkshire Blanket, Gazelle, Blissworld. I learned what enterprise-level excellence looks like, and now I bring that same standard to small and medium businesses to help them compete in business who deserve world-class technology without the enterprise price tag.
Who We Serve Today
Today, my focus is empowering small businesses across a wide range of industries. Botafide AI works for any business that relies on phone calls, appointments, and customer communication. We currently serve:
Garage Door Repair
HVAC Services
Pest Control
Landscaping
Churches
Massage Therapy
HOAs
Law Firms
Pressure Washing
Event Planning
Wellness Clinics
Real Estate
Nail & Hair Salons
Tattoo Artists
Boat Rental & Tours
Car Dealerships
Plumbers
Property Management
If your business depends on answering calls and booking appointments, Botafide AI can help you grow.

💬 Meet Mary Jane Archer
Client Success Manager
Tech-Smart. People-First. Florida-Native Energy.
Born and raised under the Florida sun, Mary Jane brings a vibrant mix of tech expertise, client-first attitude, and beachline chill to her role as Client Success Manager at Botafide AI. Yes, she’s family, and we’re proud of it.
With over 7 years as a Freelance IT Consultant and a CompTIA Security+ certification under her belt, Mary Jane knows her way around routers, cloud tools, cybersecurity, and the occasional “Why isn’t my printer working?!” emergency. But her real magic? Making tech approachable and making clients feel like VIPs every step of the way.
How Mary Jane Powers Client Success at Botafide
She keeps the Botafide engine running and our clients thriving by handling:
- ✓ Business Development
- ✓ Client Onboarding
- ✓ Tech Support
- ✓ 5-Channel AI Assistant Management
She’s a connector, a problem-solver, and the friendly voice you want in your corner when navigating AI for the first time.
When she’s not working her magic with clients, you can find her relaxing at the beach, soaking up salt air at the Florida coastline, or diving into the latest cybersecurity and AI trends just for fun.

Meet Nova
Your AI Super-Assistant
AI Receptionist Extraordinaire & Social Media Wizard
Nova isn’t just an AI receptionist. She’s the Swiss Army knife of business automation.
Core Powers: Handles your calls, texts, chats, emails, and books appointments 24/7/365, rain or shine.
Favorite Phrase: “No missed calls, no missed money!”
Alter Ego: Social Nova conjuring scroll-stopping content, engaging posts, and referral magic for Botafide.
From answering your customers with a smile (okay, a super-friendly voice) to whipping up social media content that gets results, Nova is here to make you look like a boss while you focus on running your business.
Need a witty caption? She’s got it.
Want to close more leads while you sleep? Done.
Thinking about cloning yourself to get more done? No need. Nova’s already on it.
Whether it’s customer service, social content, or any odd job you toss her way, Nova’s got the circuits, style, and smarts to handle it all.
Powered by Botafide. Fueled by coffee. Just kidding. She runs on pure AI brilliance.

Meet Botman
The AI You Didn’t Know You Needed (But Totally Do)
AI Operations Ninja & Digital Firefighter
Shhh… we can’t say much.
His true identity? Classified.
His cape? Probably digital.
His skills? Off the charts.
Botman isn’t your average AI. He’s the shadow in the server, the phantom of the phone lines, the hero your inbox didn’t know it needed.
Role: AI Operations Ninja / Support Wizard / Digital Firefighter / Probably Batman’s Cousin
Whereabouts: Unknown (but everywhere)
Skills: Customer support, back-end ops, troubleshooting, system saves, and showing up just in time to fix literally everything
Catchphrase: “Did someone say chaos? I fixed it already.”
One minute he’s handling support tickets faster than you can say “escalation.”
Next, he’s boosting conversions on your landing page while simultaneously calming your CRM.
You don’t find Botman. He finds you… usually right after you whisper “uh oh” to your screen.
Need help? Submit a support ticket.
Need a miracle? Summon Botman (usually by refreshing twice and whispering “Botafide, save me”).
He’s not here to be famous.
He’s here to get $#!% done.
No drama. No ego. Just elite AI stealth and SaaS.
Botman: Not the hero your browser deserved, but definitely the one it needed.
“I automate everything, save the day 12 times before lunch… and still, nobody refills my data packets. No respect, I tell ya.”